Just imagine a Gillette ad without the animation. First Impressions Come Once: Let's face it, the majority of products are boring. That is to say, you have the necessary feedback from the market without suffering the cost of a prototype.Ģ. 3D product animation models your product in a virtual world and exposes it to the market. These pricey prototypes yield the required feedback but, what if you could have the feedback at a cheaper price? Well, now you can. Prototyping Magic: A lot of cash goes into designing a prototype to test the market. There are three major reasons why you need to add 3D animation to your marketing stratagem:ġ. This is what 3D product animation intends to achieve- to assist you tower over the competition. At the end of the day, a quality animation reflects very well on your brand. Gillette sets itself apart from its competitors by taking this new method to marketing. This has made the brand very well liked among customers. Take a look at the Gillette ads and you'll realize that a simple animation transformed a lowly shave into an adventure. Think about giant brands like Gillette and the popular Apple. Well, to be honest, it WORTH More Than THAT!
So how effective is 3D product animation? These days, however, animation is present beyond the cinema halls -being used to showcase products. This is largely because of its capability to arouse emotion and captivate. When most people think 3D animation, they think entertainment. Want To Step Up Your 3D Animation? You Need To Read This First This industry is sure to develop, especially now that it has proved to be an effective marketing tool. We, however, don't anticipate it to stop there. The international animation market was valued at $254 billion by 2017. Hope that helps other animators to build their own tables!ģD Animation: Exactly What Your Product Needs
The Maya file -maya 2012- and all references are available for download/research and I The main wood frame I found it in my office, it was a piece of wood they used to use to block one of the windows, the animation peg bar I used a ruler and added three small wood pieces that I cut from painting brushes. Most of the material I found it somewhere, and adapted to the table. We took pretty much 2-3 days making the base and 2-3 weeks designing and making the external pieces and bits. The most expensive items I bought was the acrylic top and the lights. I spent less than AU$ 100,00 with all materials and some extra money with the tools also, but the entire project didn't cost AU$ 250,00! In Maya I tested/animated the table angles so I could be sure if all parts would work together (frame 01 to 05).
#Animation lighttable pillow portable#
I wanted a small and portable table and based on references and pictures that I found on animation websites, I created my own design.įirstly before jumping on the project I modeled it in Maya, so I could get all measurements/sizes for cutting the pieces and getting the main structure done. In the past few weeks my mother and I have been putting an 2D animation table together and we think it came out great!
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